Niche Domains and Industry Naming Tips

Start here. You'll want this foundation before you dig into any industry's rules. This chapter gives you a repeatable process to get from a blank page to a shortlist. Every other chapter builds on it.

• Should You Name a Small Business After Yourself?

• DBA vs LLC: Which One Do You Need for Your Business?

Digital-first brands usually pick names that work globally, read well in a URL, and don't sound like every other startup. Learn the rules for tech and SaaS first, that are applicable to AI brands and e-commerce brands.

A name for your ecommerce business has a dual purpose of not only converting browsers into customers but also passing through legal and domain name requirements so you can launch. In this chapter, you will learn how to choose a name that resonates with your potential customers as well as passes through LLC and domain name requirements.

In the realm of financial services, your name will be your badge of trust before anything else. In this chapter, we explore how to select a high-converting premium name, including one very important distinction which guides our entire process: why fintech and banking brands have such distinct names.

The task of a consulting name is primarily to convince a potential client of your competence even before you have opened your mouth. In this chapter, we will look at how you can incorporate your competence into the name itself.

For those who craft brands as part of their livelihood, there’s nothing better than having a reputation that backs up their ability to craft a great brand. This chapter is for all those brand builders who require a name that is unforgettable.

The construction brand name has an added weight to bear; it must be stable and credible but also aid in getting you discovered when people search in the neighborhood. Chapter Five takes a look at naming in order to build that trust factor as well as local SEO.

Wellness names walk a fine line between calming and credible, and tip too far either way and you lose people. This chapter shows you how to choose a name with good energy that still feels trustworthy and works online, so it reads as a real business rather than a vibe.

App names have to meet extremely high standards; they must be easy to discover among other apps on a congested marketplace, easy to pronounce, and concise enough.